Mel Craig has had an amazing 48-year career in the car care and automotive appearance industry dating back to the 1970s.

Mel is known for his passion, commitment, and strong work ethic, which have contributed to his reputation as a highly acclaimed expert in paint correction and paint protection and a global leader and master trainer in the automotive appearance industry.

Mel’s dedication to the industry has taken him around the world as a speaker and training professional, and he continues to assist people worldwide in developing their own auto detailing, reconditioning, and paint correction businesses through the North American Revivify organization.
His latest venture with Revivify hails from Taiwan. Mel serves as the President of Revivify America and now spends his time building a substantial network of Revivify applicators and a worldwide consumer base of customers who use the Revivify products to protect the vehicles, we all drive today.